Stylist turned Chemist
Sayblee Darsale, Founder & Lead Scientific Developer
In 1994, while her native country, Liberia, was enduring a civil war Sayblee sought refuge to the United States with her daughter Ashley. After attending business school for a few years, she decided to pursue cosmetology in 1996 earning an apprenticeship with Vidal Sassoon. A concern developed as her and her clients became frustrated with the hair products available.
In 2011, she saw the market recourse towards organic, natural, toxin-free products that promised, but did not deliver. From that experience Sayblee set out to develop safe, natural, hair care for her clients who were becoming concerned with the long term effects typically found in industry standard products. Over the last 7 years Sayblee has studied herbal healing and attended the World Society of Trichology in order to develop Sayblee products and help those with hair and skin conditions. She became a Certified Hair and Scalp Specialist, Trichologist in 2018.
Artist turned CEO
Ashley Sebok, CEO & Documentarian
Ashley grew up watching her mom take her hair care business from their living room to a full scale salon in Miami. Sayblee exposed Ashley to different cultures and needs through her cosmetology business, both of which influenced her development. During her junior year of high school, Ashley had the opportunity to attend a photography program at Miami Dade College. Her new found passion for photography took her on many adventures, including a study abroad to program in India for half of her senior year. After that experience, she applied to Parsons School of Art earning her a full scholarship and graduating in 2016.
She returned to Miami to help her mom grow the Sayblee business and product line. Ashley became an official partner and CEO in 2017. In 2018, Ashley completed “Women Innovating Now”, an accelerator program for women entrepreneurs with Babson College, further expanding her skills in business. Ashley runs the day to day operations focusing on the creative direction of Sayblee’s products, including photographing the products and treatment trials. She gets up close and personal supporting their mission and helping people along the way.